We’re only a month into 2021, but already the year is taking shape for financial services. The stock market is on a retail-investor-fueled rollercoaster, with Redditors taking on short-sellers, creating unprecedented volatility. The pandemic and subsequent lockdown spurred a digital reckoning, forcing brands from large banks to small fintechs to quickly reevaluate how they interact and communicate with their customers, investors and employees. But last year also put into greater focus the need for personal finance support in tough economic conditions, and for the industry to act with purpose and empathy.
As we look at 2021, the Financial