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Curious About Clubhouse? Here’s What Brands Need to Know

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The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved?

Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of 2020. Rohan Seth and Paul Davison—who previously collaborated on a now-defunct app called Talkshow, which allowed users to have public text conversations that any number of people could view—created Clubhouse as their latest attempt at building a social app that aims to be “more

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