More than 90 million Americans serve as caregivers to family members or other loved ones with special health needs—often in addition to working full-time jobs and other commitments. While it’s always a difficult situation, the challenges they face today, in the midst of COVID-19, provide an additional burden—and many companies and brands are in a position to help them.
To help better understand the needs of this group, I recently spoke with John Schall, CEO of Caregiver Action Network, America’s largest family caregiver organization. We discussed how the pandemic has challenged family caregivers and the important role they play
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