The 2021 Consumer Electronics Show, the world’s largest annual showcase of new technologies and innovations, will be unlike any other—a completely virtual event that allows us to stay at home and experience it in our pajamas instead of walking through smoke-filled hotels. What won’t change is the thousands of press releases distributed during the event and countless articles highlighting both the inventive and the absurd. Will your brand resonate?
Success at CES comes with doing most of the heavy lifting well before January. This couldn’t be truer in 2021. But while the new format will have implications for how
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