Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption. Please visit Marketing Land for the full article. …
View ArticleHow marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success. Please visit Marketing Land for the full article. …
View Article2020: The Year We Stopped Taking Our Food Supply System for Granted
I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so we ate well. My...
View ArticleMust-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement. Please visit Marketing Land for the full article. …
View ArticleOpportunities for Coaching in Change Management
from LaMarsh Global – https://www.lamarsh.com/ Change practitioners often work with people involved with a change: the leaders responsible for or sponsoring a change, and the people that might be...
View ArticleDigital Sports Activations In The COVID Era And Beyond – AMP Agency
Whistles blow (then are quickly sanitized), sneakers screech an ex-ballroom-parquet, and broadcasters emphatically argue a holding call from thousands of miles away, but sports are back. As it has with...
View ArticleAMPlifier – Social Media Industry Update – Week of Oct. 19, 2020
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social...
View ArticleHow marketers can be more efficient with their data and operations
Review your current stack and look for data partnerships with publishers. Please visit Marketing Land for the full article. …
View Article7 marketing trends for 2021
Deloitte Insights looks ahead to next year in marketing. Please visit Marketing Land for the full article. …
View ArticleAcquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia’s Drupal and Marketing Clouds, announced at Acquia Engage. Please visit Marketing Land for the full article. …
View ArticleHispanic Heritage Month 2020—Not the Year for a Fiesta
Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past,...
View ArticleFacebook launches new Shopping audiences, Instagram Product Tag ads, tests...
Facebook continues to expand Shopping capabilities and features across its platforms. Please visit Marketing Land for the full article. …
View ArticleHere’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Please visit...
View ArticleDOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before. Please visit Marketing Land for the full article. …
View ArticleWhat Prime Day signals for 2020 holiday retail
Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Please visit Marketing Land for the full article. …
View Article2020 Voter Resource Guide
Your most important act of 2020 might be taking the time to vote. No matter what your political affiliations are, Ketchum supports your right to choose. This is something that we are passionate about...
View ArticleNext on MarTech Live: Experts Discuss the Various Roles of Marketing Operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company....
View ArticleStrategies for Coaching Leaders
from LaMarsh Global – https://www.lamarsh.com/ Leaders are often incredibly busy. Their role in a change project is essential, and at the same time, their calendar is often filled with essential...
View ArticleHow changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and marketers. Please visit Marketing Land for the full article. …
View ArticleMy Kids Are Voting for the First Time—Here’s What I Told Them
In a few weeks, two of my four children will be participating in a U.S. presidential election for the first time. Like most families around the globe, we’ve had more togetherness than usual due to the...
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