Advice for a Smooth Return to Work after Maternity Leave
Childcare sorted? Check. Return to work plan agreed? Check. Desperate to abandon my newly acquired baby voice and engage my brain again? Abso-bloody-lutely check. Sense of calm and wellbeing? Not so...
View ArticleMarsbot is Foursquare for AirPods
Its augmented reality for your ears. Please visit Marketing Land for the full article. …
View ArticleGoogle Ads turns 20: The most important trends and changes of the past 5 years
In looking back, we can see where the biggest trends in search (and beyond) are heading. Please visit Marketing Land for the full article. …
View ArticleReasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers. Please visit Marketing Land for the full article. …
View ArticleGo For YOU, Go To YOU
Paul Kawkabany – https://www.linkedin.com/in/paul-kawkabany-b7b2a811a/ I was wondering a lot about what it means to be a coach. Then, in August and September, I linked up with 11 other trainees in a...
View ArticleSAP is crossing the CDP finish line
SAP’s CDP, available in November, will connect front and back-office data. Please visit Marketing Land for the full article. …
View ArticleHoliday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Please visit Marketing Land for the full article. …
View ArticleHow Crisis Culture Is Changing Workforce Priorities
Last week, I moderated a discussion at the PRovoke Global Summit entitled “How Crisis Culture Is Changing Workforce Priorities—Possibly Forever.” The conversation built off Ketchum’s recent Work Shift...
View ArticleAMPlifier – Social Media Industry Update – Week of Oct. 26, 2020
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social...
View ArticleVisiting My Schizoaffective Friend After His Forced Psychiatric Stay
Daniel is diagnosed with schizoaffective disorder. After a recent forced psychiatric stay, he sent me an email describing his loss of hope and feelings of despair. This video captures my visit with...
View ArticleLive, hands-on search marketing workshops… only at SMX
Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Please visit Marketing Land for the full article. …
View ArticleWhy Getting Buy-In From Frontline Employees is Key
Nobody knows the job better than your frontline employees. So, when you’re instituting new efficiencies to improve the processes and procedures that they use on the job every day, one vital key to...
View ArticleNew approaches to affiliate marketing
Real-time data and personalization increase conversions. Please visit Marketing Land for the full article. …
View ArticleSitecore delivers product news against a shifting business landscape
Sitecore talks product at Symposium against a background of how brands must learn to survive. Please visit Marketing Land for the full article. …
View ArticleElections in the Workplace: Make Flexibility the Party Line
What is the right stance for an employer to take during an election? A generation ago, the answer was easy: none. Politics was something you left in the parking lot, and voting was something you did on...
View ArticleHow Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world. Please visit Marketing Land for the full article. …
View ArticleMars presents: a spooktacular digital Hallowe’en
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. Please visit Marketing Land for the full article. …
View ArticleOnline holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Marketing Land for the full article. …
View ArticleBehind the Scenes on a Healthcare Video Shoot with Purpose
When you work with purpose, the meaning behind the effort awakens something inside, and you realize you are a small part of something much bigger than yourself. It’s a humbling experience. Consciously...
View ArticleWHAT ELSE?
Paul Kawkabany – https://www.facebook.com/paul.kawkabany Coaches at any stage of their training and professional career know the strength and beauty of this question. I like this question very much and...
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