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Unlock actionable tactics to measure search marketing success
Join us online SMX Report, February 23, 2021. Please visit Marketing Land for the full article. … Marketing Agencies
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2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New Year. Please visit Marketing Land for the full article. … international marketing
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One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID. Please visit Marketing Land for the full article. … Marketing Plan
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Meet AMP Agency’s Diversity, Equity & Inclusion (DE&I) Committee
As an agency, it is our responsibility to champion the varied viewpoints, cultures and expertise of our workforce. In June, we made a promise to actively support diversity and foster greater...
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Ketchum’s Top Blog Posts Tell Our 2020 Story
At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year,...
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Mid-Pandemic Social Media Best Practices to Hang Your Hat on
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting...
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The Joy is in the Journey
by Deletha Assenmacher – https://www.linkedin.com/in/delethaassenmacher/ I have been told that when my parents chose my name, they envisioned it on a brass nameplate mounted on a mahogany office door....
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Marketing the COVID vaccine faces familiar challenges
Selling the COVID vaccine will require personalized and empathetic messaging. Please visit Marketing Land for the full article. … Marketing Agencies
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The Power of Words
by Dr. Phildra J. Swagger – www.combinedexpertise.com When you know better, you do better. You may recall the childhood rhyme, “Sticks and stones may break bones, but words will never hurt.” This...
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Getting off on the right foot with DAM
Taking the first steps to kick off, or refine, your digital asset management program. Please visit Marketing Land for the full article. … Business Consultant
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Five Social Commerce Megatrends in China
Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an...
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Easing into 2021: Five Tips to Make the Best of a New Year
Like many in the professional services world, I’m spending the first week of 2021 re-acclimating to work following an extended holiday break. After the monster year that was 2020, I actually felt my...
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Habits and Routines
What are your habits that serve you well? What habits do you have that hinder you? What are routines that work well? What are routines that limit? Explore these questions for yourself. Make a list...
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Helpful goal-setting exercise (it works!)
➤ Download your free Boldheart 3-year Goal Card! 2021 is going to be your best year ever. Why, you may ask? Because I’m going to share with you something I have been doing every year in my business...
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Changing Priorities
Clients change their priorities. For some, simply exploring what they do want in all areas of their life creates awareness of different priorities. Tools help clients self-assess what they say is...
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MarTech workshops = real experts, actionable tactics
Choose one for just $149, or mix and match to unlock 15% off your total registration. Please visit Marketing Land for the full article. … international marketing
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Challenges for the Metals Industry – How USC Consulting Group Can Help (eBook)
If you’re in the metals industry, you don’t need us to tell you what your challenges are. You’re living them every day, whether it’s your supply chain, the ability to keep up with increasing demand,...
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Google Search Trends Insights December 2020 – AMP Agency
In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2020. Every day, we capture the top three...
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What Food Marketing and Comms Pros Should Know—and Do—About the New Dietary...
In case you missed it, the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) released the 2020-2025 Dietary Guidelines for Americans (DGAs) in the typically quiet week between...
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Toward, Internal, Proactive
How often do people describe their goals by explaining all the things they don’t want? Pretend you are a travel agent and I come to your office to book a trip. You ask me where I want to go. I...
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