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One Year in: Embracing and Managing the Changing Workplace
It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s...
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Common issues and challenges facing manufacturers in 2021
We can all agree that 2020 was quite the tumultuous year for manufacturing, and for most every other industry out there. We’ve all had to pivot on a dime to accommodate COVID-19 workplace protocols...
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What COVID-19 Vaccines Mean for Employees and Customers
The milestone we’ve waited for throughout 2020 has finally arrived. Vaccines to protect against the COVID-19 virus are winning approval, moving through supply chains, and beginning to be administered....
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Using martech role types to build and maintain teams
Scott Brinker’s role categorization can aid team building and planning. Please visit Marketing Land for the full article. … international marketing
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Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first. Please visit Marketing Land for the full article. … Business Consultant
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Science of Positivity
by Nikki Seneca – https://www.linkedin.com/in/nikki-seneca-a796824b/ I started the Science of Positivity course unsure what I would get out of it and how it would help me with my coaching skills. As...
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Live, interactive search marketing workshops start tomorrow!
This is the last chance you’ll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don’t miss out! Please visit Marketing Land for the full article. … Business Consultant
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AMPlifier – Social Media Industry Update – Week of Dec. 14, 2020
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social...
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2021 Outlook: A New COVID Chapter for Employee Engagement
Employees can be forgiven for feeling like they’ve lived an entire lifetime over the past year. Whether they’re frontline workers who have been risking their health to provide essential services,...
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Why Automotive Manufacturers Need to Rev Up Production Immediately
It’s been a bumpy ride for the automotive industry this past year. Back in November and December when the economy was running full speed ahead, automotive manufacturers had high expectations for...
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Looking Forward to MarTech 2021! Submit Your Session Ideas Now.
MarTech will take place virtually on March 16-17 with a focus on the changing customer. Please visit Marketing Land for the full article. … Marketing Plan
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Gaming Exploded in 2020—and the Trend Will Continue in 2021
One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad...
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Positivity Serves Clients
By Jim Fortner – https://www.tl2llc.com/ A few months ago, a colleague of mine wanted to know if I could do a coaching session with them. I said sure since I will not turn down someone reaching out to...
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Social Commerce in 2021: East Meets West
I made a prediction recently in Ketchum’s 2021 Digital Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and...
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Antonio’s Awesome Autistic Life
Antonio is autistic and known for his joyful energy. He loves to make new friends and is currently learning skills that will help him create lasting relationships. Antonio often wears a smile so wide...
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Brands need to speak out in support of the Black community
As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough. Please visit Marketing Land for the full article. … Marketing Plan
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Collaboration in the Present: Adapting to a New World of Digital Content
In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio...
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Hindsight is 20/20 – Positivity in 2020!
by Amy Gamblin – www.HopeOnSolidGround.com A question I posed with multiple clients this year: “What do you have to be positive about in 2020?” Positivity in 2020? On the surface level, this almost...
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SMX 2021 will provide the most comprehensive search marketing education...
6 events, actionable tactics, affordable for all marketers Please visit Marketing Land for the full article. … Consulting Firms
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AMPlifier – Social Media Industry Update – Week of Dec. 21, 2020
Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social...
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